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Call/Text:  806-676-2849 or Email - welcome@selenafoggcpa.com

Call/Text:  806-676-2849 or Email - welcome@selenafoggcpa.com

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CFO & Controller Services

Financial guidance to help you make better business decisions.

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As your business grows, so do the financial decisions you have to make. We provide experienced guidance to help you understand your numbers, solve problems, and plan for what's next.

Why This Service Matters

Growing a business means making decisions every day. Hiring employees, buying equipment, managing cash flow, setting prices, and planning for growth all depend on understanding your financial information.

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Many business owners don't need a full-time CFO or Controller—but they do need someone they trust to help them make sound financial decisions.

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Our goal is to help you understand your business, identify opportunities and risks, and move forward with confidence

Is This Service Right For You?

Your business is growing and becoming more complex.
You want guidance before making major business decisions.
You don't need a full-time CFO but want experienced financial advice.
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How We Help

  • Review your financial performance

  • Analyze cash flow and profitability

  • Help you plan for future growth

  • Answer financial questions as they arise

  • Provide practical guidance for important decisions

What's Included

  • Financial review meetings

  • Cash flow analysis

  • Budget and forecasting guidance

  • Financial reporting and discussion

  • Business performance insights

  • Ongoing access to CPA guidance

Why Work with Selena Fogg CPA?

  • CPA guidance based on real business experience

  • Clear explanations without financial jargon

  • Practical recommendations you can act on

  • Support throughout the year—not just at tax time

  • A trusted advisor focused on helping your business succeed

Business Meeting Discussion

Fees for Service

Every business has different needs. CFO and Controller services are customized based on the level of support your business requires.

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We'll discuss your goals and provide a clear monthly fee before work begins.

What to Expect.

Business decisions are easier when you have accurate information and someone to talk through your options with.

Step 1

We'll meet to learn about your business, your goals, and the challenges you're facing.

Step 2 

We'll review your financial information and identify opportunities, concerns, and areas that need attention.

Step 3 

Together, we'll develop practical recommendations to help you move your business forward.

Step 4 

We'll continue providing guidance as your business grows and your needs change.

Business Meeting Discussion

Commonly Asked Questions

What is the difference between a CFO and a Controller?

A Controller focuses on accurate financial records and reporting. A CFO helps you use that information to make better business decisions.

Do I need a full-time CFO?

Not always. Many businesses benefit from experienced financial guidance without hiring a full-time executive.

Can you work with my bookkeeper or accountant?

Yes. We often work alongside your existing team to provide additional financial guidance.

How often will we meet?

Meeting frequency depends on your business needs and can be adjusted as your business grows.

Can you help with budgeting and cash flow?

Yes. We help businesses understand cash flow, create budgets, and plan for future growth

Will you help me understand my financial reports?

Absolutely. We explain your numbers in plain English so you can make informed decisions.

Can you help me make major business decisions?

Yes. Whether you're hiring, expanding, purchasing equipment, or evaluating opportunities, we're here to provide financial insight before you make important decisions.

Is this service only for large businesses?

No. Many growing small businesses benefit from CFO and Controller guidance long before they're ready to hire someone full-time.

Ready to Get Started?

Whether you're facing an important decision or simply want a better understanding of your business finances, we're here to help. We'll meet you where you are, answer your questions, and help you move forward with confidence.

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SELENA FOGG CPA

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welcome@selenafoggcpa.com

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